How Behaviors are Influenced by Perceived Norms: A Test of the Theory of Normative Social Behavior
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Assessing the Predictors of Intention and Behavior in Using Virtual Social Networks Among Students of the Yazd University of Medical Sciences Based on the Theory of Planned Behavior
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In recent years researchers have focused attention on understanding the role of normative factors in influencing behaviors. Although there is some evidence to support the idea that restructuring normative beliefs can result in behavior change, the norms literature is largely silent about how or why this influence occurs. The theory of normative social behavior describes the moderators of the de...
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